Six simple words on the cover of this new book. Those six words say it all. And made us pick up this book immediately. Why You Eat What You Eat, written by Brown University and Boston College neuroscientist Rachel Herz, reveals the fascinating and surprising facts that influence our food consumption.
• ON-DEMAND: Listen to Faith’s conversation with Rachel Herz about how we experience food and wine. •
Did you know that bringing reusable bags to the grocery store encourages us to buy more treats? And how what we see and hear changes how food tastes. But here’s why you’re going to want to know more about this book: Rachel says studies show that aromas can help curb cravings. If I smell bacon frying…wait, seriously? (Okay maybe not bacon.) It’s the thought of and scent of healthy foods (like oranges or pears) that will keep us from dipping in to the box of break room doughnuts.
Author Rachel Herz is a neuroscientist specializing in perception and emotion. She’s also a professional consultant; I can see why after reading this.
— Faith Middleton