“You don’t have to be Jewish to love Levy’s Real Jewish Rye,” was the tagline of an advertisement that became a case study in brilliant marketing. And it’s the line that came to mind the first time I served these no-bake morsels. I made them for a friend for Passover, the Jewish holiday during which nothing leavened is eaten and cracker-like matzo stands in for the daily loaf. Now I make them all year long, just because they’re great.
Excerpted from Dorie’s Cookies, published by Rux Martin/Houghton Mifflin Harcourt. Copyright © 2016 Dorie Greenspan. Photographs © 2016 Davide Luciano and Claudia Ficca.